Republican presidential candidate Carly Fiorina speaks during the Iowa Right to Life Presidential Forum, Wednesday, Jan. 20, 2016, in Des Moines, Iowa. (AP Photo/Charlie Neibergall)
Republican presidential candidate Carly Fiorina speaks during the Iowa Right to Life Presidential Forum, Wednesday, Jan. 20, 2016, in Des Moines, Iowa. (AP Photo/Charlie Neibergall)

Super PAC backing Fiorina rolls out Iowa radio ads

Facebooktwittergoogle_plusredditpinterestlinkedinmail

By Quentin Misiag | quentin-misiag@uiowa.edu

A slate of new radio ads backing former tech mogul Carly Fiorina’s Republican presidential bid will begin airing in the state through the Feb. 1 Iowa caucuses.

CARLY for America, a Super PAC supporting Fiorina, will roll out $333,087 worth of radio ads in the first-in-the-nation caucus state, the Alexandria, Virginia-based organization announced on the evening of Jan. 20.

The ads fashion Fiorina as “an American success story,” proclaiming “she broke the glass ceiling when she rose from secretary to CEO.”

That rising-through-the-ranks story is often a cornerstone topic the 61-year-old touts on the campaign trail in Iowa. Specifically, it is in reference to her time as a secretary for the temporary staffing agency Kelly Services.

The ads will air in Des Moines, Cedar Rapids, Council Bluffs, and Davenport and will continue through Feb. 1, according to a PAC press release.

“Nearly 70 percent of likely caucus goers have not yet committed to a candidate, and nearly 26 percent still don’t yet know Carly,” the release said. “This ad is designed to target those caucus goers who will make a decision in the final days.”

Fiorina is best known as the former CEO of Hewlett-Packard, a global information technology and computer-development company. She helped lead the tech giant through financial and innovation struggles from 1999 until 2005, when she was ousted.

Fiorina now chairs the nonprofit philanthropic organization Good360, an Alexandria, Virginia-based group that works with companies to donate excess merchandise to charities rather than destroying it.

Officials with CARLY for America have been stationed in Iowa over the past several months, working to get Iowa Republicans to caucus for Fiorina.

As of Jan. 20, the PAC had spent slightly more than $2 million on promoting Fiorina’s bid, according to the Center for Responsive Politics.

 

Follow Quentin Misiag on Twitter @quentin_misiag for analysis on the Iowa caucuses pertaining to Martin O’Malley, Carly Fiorina, and Donald Trump.